Free grocery store website grader

Every score is computed by fixed rules, not by AI. Each check (for example, whether shoppers can see your products and prices, or how your Google rating compares with nearby grocery stores) is worth a set number of points, and the same store gets the same score every time the underlying facts are the same.

Only in the wording. Once the scores and issues are fixed by the rules, AI turns them into a short plain-English summary. It does not change any score, issue or number.

How you compare with nearby grocery stores on Google rating and reviews; how complete your Google listing is; whether your website opens securely, shows your products with prices and a search, lets shoppers order online for pickup or delivery on your own site, shows your weekly deals, names your city, and lists your hours, address and phone; and whether your website and Google listing agree. In all we run 120+ checks on a typical website, including Google's own phone test of your site (speed, how easily Google can read the page, how easy it is to use, and up-to-date setup). The results show exactly how many checks were run for your business: anything we couldn't check is left out, never counted against you.

With the same rules as your score. We re-score your store counting only what NEAPES provides: a store website that Google understands, with your products and prices, online ordering for pickup and delivery, your hours, address and phone, plus help completing your Google profile. Your Google rating, number of reviews and page speed are left exactly as they are today, because no one can promise those.

It estimates yearly sales from shoppers you are likely missing, using the same fixed rules for every store: 500–1,500 local searches a month for stores like yours; the share of those clicks you miss, which grows as your score drops (up to 30% at a score of 0); 1 in 10 of those clicks becoming a customer; a $45 average basket; and 6 shopping trips from each new customer in the year they find you, because grocery shoppers come back every week or two. It is an estimate of the size of the opportunity, not a promise, and it does not use your own sales data.

Yes. Search for your store by name: the grader finds grocery stores, supermarkets, Asian and international grocers, convenience stores and markets, and compares you with similar stores nearby.

Yes. The scores and the sales estimate are shown straight away with no sign-up. Enter your email to see the full report, with the competitor comparison and the list of fixes, right away on the page; we also email you a copy so you can keep it and share it with whoever looks after your website.

It works for grocery stores in the US and in Nepal. For Nepal the estimate is in rupees, with Nepal assumptions: 300–1,000 local searches a month, a Rs 2,500 average basket and 6 shopping trips from each new customer in their first year (the click and conversion rules are the same). Other countries aren't covered yet.